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Maintaining PPC Marketing Performance During Pandemic

A lot of marketers are slowly grasping the true impact of a pandemic. As professionals who have to study and influence human behaviour, marketers are realizing how things can change in a flash when something as significant as a pandemic hits the fan.
All things which were guaranteed by the reach of marketing platforms suddenly are not. From SEO to social media, marketing campaign are failing on every level as people are losing interest in being sold something. As the saying goes, people have bigger fish to fry now.
As many marketing structures have collapsed, so has PPC marketing. If you set a PPC strategy in motion a month back without accounting for the current pandemic, you must already be seeing red numbers. This is the case for professionals across the industry. This is a setback and the most important thing right now is to come out of it.
How can PPC marketing performance be managed in a crisis? We discuss some ways this crisis can be mitigated.
Get The Social Messaging Right
Your marketing message, even in a PPC ad, should address the current crisis and wish people the best. People want the brands and businesses they like to be less promotional and more socially aware of this critical period in time. Sending out messages which promote social distancing, hygiene, and health-focused living is the first step in saving face and getting the customers onside.
This can also be a good step in building a positive brand perception. Even a simple short message like ‘Honor Social Distancing’ at the beginning or somewhere in the marketing message is enough to get this part right.
Focus on Words Like Online Service
Whatever it is that you’re selling, your customers won’t be leaving their homes to buy. The products or services your selling either have to be provided online. Thus, use words which people are looking for right now. If you’re selling products, use words like home delivery. If its services you’re offering, mention ‘online services’ to give the audience peace of mind. In this crisis, people are looking for assurances and your PPC strategy should reflect the same.
In Conclusion
PPC marketing is crucial for the growth and visibility of a brand. Big and small brands rely on paid search to reach their customers. However, this pandemic has exposed a lot of fatal flaws in the way professionals plan for challenging scenarios. In this article, we covered how PPC marketing performance can be maintained. You can also go through a list of top ten digital marketing course institutes to know more about this topic & can also subscribe us for more articles like this.
About the Author - Nikita Singh is a PPC marketing executive with experience of handling multiple high-profile paid search campaigns. She currently works as a guest trainer at many top institutes known for their top digital marketing course in Delhi, including DelhiCourses.in.

6 beginners branding lessons every would-be entrepreneur should remember

There are so many factors that go into good branding – and establishing a strong brand for your business is one of the most important things you can do for it!

1. Define your brand before you start

Before you go ahead with any other plans, it’s important to establish who you are, what you offer and who your target audience are. Note down the key words you want people to associate with your business and create a model of your idea customer, going through target age, social demographic gender, the lot.

The best way to go in the right direction is to know where you’re going. Once you have a clear idea of your brand identity, you can get started on your actual branding, starting off with design choices….

2. Design is everything

Strong, recognisable brand design is of vital importance and is divided into many categories, the first and most important one being your logo. The colours and fonts you choose will be how your business is defined, it will tell your audience who you are right off the bat.
When it comes to colours, some of the choices you can make include:
       Yellows and oranges, which indicate passion and fire – however, the former is also generally seen as a happier colour, so it may be best to only use it for more light-hearted businesses
       Black can look sleek and professional, whilst also giving your logo a certain gravity. So going in the opposite direction to previous advice, black may be great for for example a legal company, but it wouldn’t be so good for a business that makes cakes!
       Green can symbolise new ideas and innovation, so it can work great for start ups trying to give off a new/fresh vibe
 It goes without saying that you should also make sure that whatever combination of colours you choose matches and looks good together.
Good and well-designed signage that matches your logo and website can also go a long way towards helping you to look more professional. Whether it’s school, signs for universities or business signage, it will always help to boost your branding and will make you look far more professional overall

3. And a good website is important too!

We’ll go into it a bit more later, but a well-designed website that matches the aforementioned themes of your website can make all the difference in attracting and retaining your target audience.
In addition to choosing a colour scheme that matches your overall design, be sure to put the most important information right where your target market will see it.
But when we talk about website quality, we’re not just talking about design of course – a professional standard website also needs to be well laid out, easy to navigate and have all the information your customers want and need to access. If everything is laid out clearly, your site will keep potential customers for longer in addition to showing them that you’re professional and organised

4. Blog posts

On the subject of websites, a really great way to boost both their content level and traffic is to set up a blog and reach out to guest bloggers to contribute content. A continuous flow of content will be the key to getting noticed online! Additionally, reaching out to guest bloggers and having them promote your content could give you a massive boost, as many of them have large online followings
And now you may be asking, what’s the best way to reach out to all these bloggers and influencers who are going to fill your site with content and promote your business on their platforms

5. Social media

Reaching out to them via social media is the best way to get in touch and stay in touch. As you look to recruiting these bloggers, you should also look at their profiles first, to check that their themes, aesthetic and audience match up to your business.
You will of course also be able to promote your content on your own pages too and even without the added bonus of letting you reach out to bloggers, developing social media platforms for your company will give you a much larger reach in general.
When creating these pages, you should always be aware of the audience you’re trying to reach, as different platforms can have vastly different audiences. For example, if you’re looking towards a younger crowd, Instagram may be the way to go, whilst Facebook tends to appeal to older audiences. Make sure you use trending hashtags on all your posts too

6. Analyse, analyse, analyse!

Once you’ve set up these strategies, it’s important to check that they’re actually working. You’ll be able to see this in several ways, primarily through site traffic, backlinks (the links to your site that exist across the internet, which you can check through tools like Moz Backlink checker and SEO review tools) and of course overall profit.
If you want to compare yourself to your competition, you can also use the aforementioned backlink tools to check how they’re doing!
The best thing you can do with all this data is look at what’s working and stick to it, whilst changing whatever isn’t working. Much like you should’ve done when setting out your brand identity, it might be a good idea to lay out a chart with all the information you’ve gathered, also including points you need to develop on, with ideas on improvements.
 In conclusion, there are a multitude of ways to set up a successful brand. These include setting out your brand identity from the start, making sure you have a good and relevant design, setting up an effective website, creating a blog on said website, creating a strong social media presence and analysing what’s working and what isn’t. No matter what option you choose, the most important thing is to remain consistent throughout your branding. This makes you look professional, creates a sense of continuity for your customers and makes your business more recognisable overall.

Looking for Where to repair surface pro?

From the masterminds behind the Windows operating system itself – Microsoft comes a laptop that’s supposed to be the perfect example of what a Windows machine could be. The Surface Pro is Microsoft's answer to Apple's MacBook and is built like a tank with premium materials and quick hardware. The device is a worthy contender and consideration for anyone in the market looking to buy a Windows laptop and is worth every penny you spend on it.

But just like every other electronic gadget out there, the laptop is also vulnerable and susceptible to damages. Be it something that happened accidentally or slightly more purposeful, the surface pro can get damaged for a variety of reasons. Before you look for where to repair surface pro, it’s important to know what all may need to be repaired

Causes and kinds of damages to a Surface Pro

·         External

The external attributes of any laptop refer to the chassis it’s built on and the canopy that holds it together. The I/O ports, the screen and the body of the laptop itself can fall prey to all kinds of damages such as a broken screen, a damaged port or a bent chassis. These may happen due to factors such as water damage, accidental falls or improper storage of the unit itself.

·         Internal

The internal components that are housed under the chassis itself are next on the list of components that may need servicing. These are usually more delicate than the ones outside as they are mainly responsible for the functioning of the laptop. Attributes such as the CPU, the RAM, and other electrical components can easily get damaged and may need to be replaced if they do.

·         Hardware

Hardware refers to all the tangible components that you can physically see and touch. Things such as the battery and the charger fall under this category along with every other component that keeps the system running. Hardware can also fall prey to improper usage and get damaged over time.

·         Software

The only intangible component, the laptop's operating system and everything it runs are what make up the software. This being said software can easily fall prey to attacks from viruses and Trojan horses, which can slow the system down to a point where the entire laptop may crash. This will then need someone to come aboard and repair the components, something that may also need a fresh installation of Windows

Now that you're aware of what may damage your laptop, it’s time to understand what all you can expect from the repair technician who’ll cater to your need of where to repair surface pro.  

Where can repairmen take care of your device

·         At your home

Repairmen can be contacted on the internet. There are many professionals out there who will be willing to take your address, the details of the extent of the damage done to your device and then come over to your place and work on fixing up your laptop. In case the damage is too severe, they’ll take the laptop back to the service station, repair it and then deliver it off at your home.

·         At the Service center

The laptop can be directly taken to a service center. Many Microsoft certified dealers also service the repair of your laptop. If the Surface Pro you’ve purchased starts acting up, feel free to get it repaired at the service center.

These are the types of damages that can be repaired and fixed by people who cater to your Surface Pro. It’s quick and easy and doesn’t make things unnecessarily complicated for you.

Medicare Reimbursement Cuts - A Policy Perspective

This article will compare the demanding situations related to Medicare repayment cuts. The amount of expenditure on this software has skyrocketed considering its inception in 1965 no matter diverse measures to control boom. Short-term legislative fixes have been buying time for the development of long-term answers at the same time as various stakeholders stand to win and lose as they may be faced with imminent compensation cuts. Among those stakeholders are the federal government, politicians, 1/3-birthday celebration payers, Medicare recipients, and healthcare carriers. Foreseeable troubles exist in enforcing repayment cuts which include obstacles to affected person care and the economic viability of healthcare companies who depend on myaarpmedicare patient sales. Continual debate over quick-time period Medicare cuts will be eclipsed with the aid of policy modifications associated with the viability of this system and long-term sustainable healthcare investment and transport systems.


Health care spending currently accounts for 16% of the gross home made from america (Getzen, 2007). New generation and higher incomes have improved usual healthcare spending and driven up expenses. The question raised, is how fitness care expenditure will be controlled within authorities programs like Medicare. The formation of Medicare and Medicaid with the aid of the Social Security Acts of 1965 hooked up the authorities as a main payer in health care. Regular repayment through government investment allowed hospitals and different establishments to develop in size, capacity, and capital. Controlling growth and fees has emerge as a first-rate concern as proportional expenditure on healthcare has expanded. Of the diverse fee-containing measures hired to manipulate expenditure, reimbursement cuts are some of the maximum contentious troubles.

Background and Significance

Medicare has developed in severa ways seeing that its inception in 1965. Physicians had been initially reimbursed by using the program for services blanketed and had been capable of invoice sufferers for non-protected fees. Hospital repayment techniques also accompanied similar patterns until a alternate became made in 1983 from "affordable value" to the possible payment gadget based totally on diagnostically-associated companies. In 1992 the physician charge agenda replaced the fee-based system. The Sustainable Growth Rate (SGR) of 1998 turned into created to govern spending even further. Annual targets for spending are established and medical doctor bills are reduced if spending exceeds those limits.

The bulk of state-of-the-art Medicare charges are different than those of the past. A large portion of expenditure is as a result of outpatient offerings included through Part B of Medicare. This expenditure has continuously surpassed the installed system as special in the SGR. Forthcoming modifications within the shape of repayment cuts advocate foremost troubles for physicians receiving reimbursements for offerings rendered to their Medicare patients. "Whereas over the subsequent numerous years the SGR formulation will cut docs' repayment by an anticipated 25 to 35 percentage...[and] deep cuts in medical doctor repayment will pressure many doctors out of the Medicare software and leave many patients without get entry to to a physician (H.R. 863 IH, 2007)." These cuts will have a sizeable impact on physicians and hospitals, and can exacerbate healthcare access limitations to Medicare recipients. New compensation cuts are especially troubling in light of proof that the expansion of Medicare reimbursements to new regions of care can benefit affected person fitness (Gross et al., 2006). The types and amounts of cuts to be made are in large part dependent on law and movements on Capitol Hill.


Legislative action on Medicare cuts is ongoing. A recent (February 14th, 2008) modification turned into proposed inside the House of Representatives to adjust conversion elements in Part B of title XVIII of the Social Security Act, growing Medicare payments for physicians' offerings through December 31, 2009. These changes are brief fixes inside the undertaking to create long-time period solutions: "The purpose of this Act is to allow good enough time for Congress to determine the perfect long-term answer for Medicare medical doctor repayment rates (H.R. 5445 IH, 2008)." Legislative fixes are stimulated by means of the various corporations which might be potentially stricken by these cuts. Language in those resolutions appears to indicate this. A decision on December 11th, 2007 within the House expresses the sentiment "...That the Medicare doctor payment device ought to be straight away reformed in a protracted-time period way if you want to stabilize Medicare fee to doctors, go back equity to this system, and ensure that Medicare patients have get entry to to a health practitioner of their choice (H.R. 863 IH, 2007)." Congress is continuously tuning compensation-associated rules to sluggish out of control boom while appeasing powerful constituencies and hobby groups.

The government branch also plays a primary roll in the willpower of exchange Medicare cuts. The Bush Administration currently proposed a measure to manipulate the explosive boom inside the software. On February 18th, 2008, "the Bush administration...Submitted a degree to Congress to lessen Medicare spending by increasing prescription drug plan premiums for higher-profits beneficiaries and by increasing the usage of health statistics generation, along with electronic health statistics, among different provisions (Carey, 2008, p.1)." This flow changed into prompted by a condition of the 2003 Medicare regulation. When a economic warning is issued via Medicare trustees the administration is mandated to publish legislation decreasing application spending or increasing revenue. "The caution is issued when trustees for two consecutive years are expecting that federal general fund sales need to be used to pay for forty five% or greater of total Medicare expenses within seven years (Carey, 2008, p.1)." Monies required to pay for Medicare exceed allotted price range and the program's encroachment on different fund assets is closely monitored.


Among the essential stakeholders on this issue are the federal government, politicians, third-celebration payers, Medicare recipients, physicians and hospitals.

The federal authorities stands to win by moderating uncontrolled boom inside the Medicare program. In latest years general expenditure and federal repayment has handed goal quotes. "By the 2000-2004 period, society become willing to commit over 20 percent of the cumulative boom in GDP and the cumulative boom in Federal outlays closer to health care (Hartman, Smith, Heffler, & Freeland, 2006, p.41)." The growing length of Medicare threatens to encroach on other fund resources and applications. It is in the nice interest of the federal government to reform Medicare and hold expenditure inside possible limitations. Despite the blessings involved in enforcing cuts, the kinds of cuts that are made have the potential for backlash. Cuts to reimbursements are particularly contentious in the healthcare network. The federal government need to are seeking and implement responsible controls to mitigate harm even as effectuating reform.

Politicians are any other institution laid low with regulations on compensation cuts. Their role within reason complicated as their responsibilities and capabilities are reflective of the competing hobbies of different populations, groups, and political parties. Expenditure discount and repayment cuts affect a huge variety of parts in distinct manners. The position of Medicare repayment cuts in political selection-making depends on how those organizations are impacted. Politicians may also win or lose depending on how the outcomes of those cuts unfold. The amount of healthcare lobbying that takes location on Capitol Hill speaks to the value of hobbies involved.

How Can I Get More YouTube Subscribers?

When it comes to social media sites, YouTube stands at the top and help you to watch the latest and trendy videos, right? If you are the one who is running YouTube channel, then having more subscribers is highly important. Subscribers matters a lot and paves a great way to make the videos public. If you have more subscribers, then surely your channel will get the top place in the search engine.

No matter what type of videos you are uploading on the channel but having more number of subscribers aids you to expose the channel in the right way! Of course, it could be a dream for the YouTubers to have enough viewers count for their desired feeds. If so, then it could be somewhat difficult for the people to gain more viewers since it is annoying things and so you need to concentrate so many things in mind.

With the help of some tricks and tips, you can enjoy more subscribers. Yes, you have to go with unique videos, attractive title and so on. One of the best ways to enjoy high number of viewers, then you can make use of the buying options. Get ready to Buy Instant YouTube Subscribers and make your content public. If you are the one who looks for the best way to buy more subscribers, then you have reached the right destination!!

What are the benefits of buying YouTube subscribers?

      100% genuine and legal!

 When you go with the buying options, then surely you will get a chance to avail of more subscribers. When you prefer the legal and authorized online store, you will get chance to get 100% results. Instead of spending more time on your own, you can go with the buying options and so you will be at ease to enjoy high number of subscribers.

      Increases channel ranking:

Undoubtedly buying YouTube subscribers will help you to boost the channel rankings and make your channel at the top in the search results. In order to enjoy many subscribers, you have to post unique and informative videos and so people would like to view what actually you are posting.

If you want to bring high number of subscribers, then it is the time to Buy Instant YouTube Subscribers and then makes your YouTube channel to get high exposure. Since the competition is heavy and so you have to buy subscribers so that you can increase the brand to the core.

      Social Proof:

Simple in words, buying options will increase your social identity and sure it will help you to get higher number of viewers. A large subscriber’s count helps you to attract the attention of the people and so then your friends will share and view the contents. This aspect will make other users to subscribe your channel and so you will get unlimited views and if they like the videos, then subscribe your channel in a hassle free way!! By buying this, you will be able to expand the subscription base fast.

Cheap Rank Boosting In League Of Legends To Ensure Your Elevated Rank In Lol Game

Taking part in playing online games is the passion between the individuals living in this modern society. There are lots of individuals who are involved in playing these internet based games and investing their lots of time to enjoy these games without even facing any sort of hazardous approach. 

When talking about league of the legends, it is one of the most iconic games among the individuals. Impressive gaming modes, alluring graphics as well as various other sorts of amenities are available with the game and it is sufficient to blow their mind without even dragging them in any sort of issues ahead.

Knowing the advantage of elo boosting

If you have never tried the boosting service while playing lol games than you have just wasted your long duration just in ignorance. 

There are various websites offering cheap rank boosting in league of legends and with the help of these, you are surely going to enjoy the game by getting the grip in quite impressive ways. Various professionals are also involved in the same to offer these boosting services and trying hard to enable the benefits to those individuals who have their long time in playing these games and to win it ahead.

The best part in taking the use of these services is their efficiency and less time consumption. You might be doing a lot to be a part of the game but if you are losing all your games than it might be really interested in any way. You need to get the help of those websites offering these boosting services by which you can get good command over the games and to win it ahead without even facing any sort of hazardous approach.

The game itself works a lot to build your solid profile based on how well you are doing the game. In case you don’t have sufficient information the game and playing it ahead, there are huge chances to lose the game. 

However, cheap rank boosting in league of legends is the leap of faith to those individuals who were trying hard to get the list of those benefits as well as others according to the needs and the budget available. More than times, you need to boost your rank in order to be in the game and by this way, you are also going to hire those professionals that are sure to help in offering boostedrank without even facing any sort of extra efforts.