Break through the clutter! Be visible!
That’s
what websites fight for today. You will go unnoticed if your website does not
make it to the first page of the search engine results. The whole purpose of
you creating the website will die if you fail to do so. What if you have
introduced some optimum
packages as a promotion or have come up with a new deal for your products?
The customers will not be able to reap advantage from the deals because they
will not be aware of your existence in the first place. While, there are many
tips and tricks that can be used to up the ranking game, optimizing
infographics remains a challenge.
However,
the following guides can help you design your infographic accordingly:
Keyword is the Key
While
an infographic won’t necessarily make use of a particular keyword(s), you can
always insert them elsewhere. To begin with, you should know about the topic
that your infographic revolves around (which, most certainly you do). Once you
are clear about the topic, run a search on the apps regarding the keywords
associated with that topic. Look for the relevant keywords that have a low
competition and have a reasonable length. Avoid choosing short-tailed or too
long-tailed keywords or phrases. After you have successfully selected a
suitable keyword(s), find ways or places to incorporate it.
The
keyword could be a part of your heading or could be smartly incorporated
somewhere between the infographic. How you play around with the keyword(s) is
upon your discretion.
However,
it is recommended that you stick to one keyword or phrase.
Name Your File Right!
While
it may sound odd, but the file name plays a vital role in deciding the ranking
of your infographic. Google will analyze the content of your infographic based
on your file name. Let’s say, the name is representing the content. Hence, it
should indicate what the infographic is about. For example, an infographic
about health having Beyoncé in the file name is not how you do it.
Avoid
uploading a file/image with a generic name. A better way to go about it is to
incorporate the keyword or the subject (what the infographic is about) in the
file name. However, avoid over-stuffing the keyword and you are good to go!
Alt Text is Important
The
main and the only purpose of an alt text is to describe the image to a viewer
who is unable to see it. There can be various reasons for the person not being
able to see the image including downloading issues. Whatever the reason might
be, not been able to see a certain picture makes one curious. Therefore, an Alt
text feeds the curiosity of the viewer.
Anyhow,
Alt text can be used as a perfect opportunity for a web designer to convey to
Google what the infographic is all about. So, choose the words very carefully
when constructing a sentence or two as Alt text. Make it as informative but
precise as possible.
Be Creative with the URL
You
will have to put in a lot of thought when it comes to URL. While it may sound
simple, it actually becomes hard to think of a URL that has the following:
•
Short length (around 60 characters)
•
Incorporates the keyword
Your
URL should not have more than 4-5 words in it. Out of these, one should at
least be your keyword. You see the importance of the keyword? Google will rank
your infographic accordingly.
H1 Heading
While
it is not possible to incorporate H1 or H2 or H3 headings in your infographic,
what are headings for? Be smart when deciding on the name of your infographic
because that will be the heading for your article. And would want to add a
keyword or two to your heading. Apart from that, it should also convey what the
infographic that follows is about. You should be able to convey the idea that
your infographic revolves around through the title. That will act as a benefit
to both you and your readers.
An
informative yet catchy heading always does the trick!
The GoodOl’ Friend that is Meta-Description
Even
before a reader delves into your article, he/she comes across the
meta-description. We have always been told that meta-descriptions should create
a curiosity amongst the viewers yet be relevant. If the meta fails to grab the
attention of the reader and talks about anything but the topic, you have
failed. Trust me when I say that it won’t matter if your website has the most
relevant or informative content if the meta tells otherwise. Include the
keyword and be cautious about the length.
If
you construct a meta keeping the above-mentioned points in mind, Google will
reward you with a high ranking on its result page.
Be Wary About the Load Time
More
load time translates into more bounce rate that further translates into less
time spent on your website. Hence, be careful when deciding on the format of
your infographic. In general, PNGs, TIFFs, BMPs, JPEGs, and GIFs load the
fastest. Because you do not want to irritate your viewer, choose one format
from amongst these. This will help ensure that the infographics on your page
load faster and the bounce rate on your website remains low.
Happy
viewers! Happy You!
In
case, something goes wrong with your website, the customers should be able to
contact you. Make sure your number is available somewhere on the website. More
importantly, ensure that the caller gets an optimum customer support. I have come across rude and courteous customer service
reps alike. And I know for sure that it took one bad experience for me to
change my view of the company. Your reputation counts just as much as the
tricks that you make use of to stay on the top.
