Contrary to what many people think, SEO (even being extremely technical)
is not a seven-headed animal. In this content, the SEO experts at LinkHelpers SEO Company will teach you how to build a SEO strategy
from scratch, even if you do not have that much time or knowledge. Check out!
Find out what your prospective
customers are searching for
It is true that SEO has the particularity of being very technical -
keyword research, optimizing your site's pages and competitor analysis.
But in fact SEO has two very simple pillars: understand your consumers
and what their pains.
And these two pillars do not necessarily have to be discovered by means
of a well-researched and structured SEO strategy.
A very simple tip, is to talk to your customers and be willing to listen
and understand the feedback they give you - go for it, you will draw lots of
insights and save a lot of resources if you start here.
Explore the most of each
keyword you choose
Here in rock content marketing, whenever you are going to post content you
should think like this: is this content useful for your website?
What's more, is it the best content that your persona will find on
Google?
If one of the answers to the questions is "no", you should
come back with the content to be updated and redone.
And it is this mindset that you should have when setting what to post on
your blog.
Let's figure out how to do this:
Use tools to help with keyword
choice and validation
After making a list with the main keywords, it is necessary to validate
some factors:
·
Whether
these terms are actually sought by their users;
·
What is
the level of difficulty of ranking in the SERP;
·
Related
words that can be used during content or even in future posts.
To do this analysis, we suggest using the SEMRush.
Check out Google's suggestions
A very easy method to be able to identify what users are searching for
on Google is to use Google itself in their favor.
Start typing what you want to search on the Google page and do not hit
enter. According to what you're typing, Google's auto-complete will immediately
suggest the most accomplished searches for that keyword.
Another way to get the most out of Google is to check out the
"Related Searches" at the bottom of the SERP page. There, some
suggestions of phrases will be given.
This is one of the main parts to keep an eye on; since it offers a view
of the keywords you should invest.
Looking for the example you can see that people who search for
"best wines" are interested in knowing the ranking of the best wines
in the world and also the best imported wines.
