Lack of traffic
is a crucial problem many B2C and B2B digital marketers face. At times, regardless of how hard you try, the
numbers just aren’t enough. However,
there is no doubt in the fact that increasing your web traffic is possible. –
You just need a perfect plan and the
right approach. We have gathered a few creative ways that can actually help you in increasing the traffic of your website to experience greater online presence of your B2C or B2B
marketplace.
1. Balance Your On-page and Off-page SEO
1. Balance Your On-page and Off-page SEO
Search engine optimization (SEO) is a crucial digital
marketing technique used to rank your website on top search engines as well as
enhance the user experience. By spending time on optimizing your webpages, you
have to remember that only on-page or off-page efforts won’t do the trick here.
You have to focus on both tactics if you really
want to see your website on the first page of Google¸ Digital Marketing Course In Rohini help you to know all about boost your traffic
on SERPs
According to Smartinsights, the click-through rate of having your webpage on the #1 position on
Google is around 30%. That apparently
means that 30% of all the traffic for a specific keyword word or phrase goes to
the top ranked site. SEO is the best way to help you reach that position.
However, you have to focus on managing a balanced approach between on-page and
off-page SEO.
2. Start Guest Blogging
2. Start Guest Blogging
By posting your
blogs on other websites, not only do you
have the opportunity of generating backlinks, but you can also divert traffic
to your site. Guest blogs are a great way to build authority for your website. In
addition, backlinks and Social Media are also a crucial
ranking factor that Google considers while crawling sites.
Other than that,
content is an excellent way to send out your message to your potential
audience. In addition, you can show your
experience in the specific industry by publishing informative content like
How-tos, guides and tutorials. Such contentis appreciated
by Google and has higher chances of
getting ranked on the first page.
3. Mobile Optimization
3. Mobile Optimization
As you pretty
well know that mobile internet usersare
increasing rapidly, what efforts have you made to cope up with this trend? If
none, you’re about to lose big time. 2019 is right around the corner,and you can expect much more preference to
those websites that are mobile friendly in the coming year.
To start off, you should integrate the AMP plugin on
your site. That way, your pages will appear in a mobile version on smaller
devices. Other than that, your images,
videos and even content should be optimized
for mobile. You should also make sure that your
Meta title and descriptions are below the maximum number of characters
that show up under a search.
4. Target Featured Snippet Position on Google
4. Target Featured Snippet Position on Google
Have you seen
the snippet that usually shows up now above all pages ranked? Well, don’t you
want your site to appear like that? I’m pretty sure you do! However, in order to capture that place, you have tomake your content worthy of it. The good news
here is that any website on the first page can end up getting a featured
snippet. However, getting your
site ranked in the top 10 is something you have
to work on.
5. Produce Compelling Heading
5. Produce Compelling Heading
The heading of
the page can be called something similar to what a call-to-action stands for. A compelling title is capable of attracting more readers and viewers to click
through. On the other hand, a poor heading
can not only reduce your chances of getting a good rank but will also reduce your traffic.
While creating
headings, always be sure that you use your primary or secondary keyword in it,
but in a natural way. Other than that,
your heading’s length should be enough so that Google
can show it for devices with smaller screen size.
Wrap Up
Wrap Up
Traffic is a
crucial element that needs to be focused
on if you really want your website and
business to prosper. However, in order to make
that happen, you have to work on all the factors we’ve mentioned
above.