One of the biggest attractions of WordPress web development is the massive opportunities for SEO that the platform provides. Users take all necessary steps for textual content optimization but disregard a very important aspect and generally forget to optimize images on WordPress websites. Visual elements like images, videos and GIFs have become an integral part of the content marketing strategy of an interface and optimizing them has lots of advantages like faster page loading speed and improved search results rankings. Here are some of the best methods to conduct effortless optimization of images on a WordPress website.
1. Resize And Compress Images
A common mistake that most people commit is to upload visual content without checking the file size and dimensions which may lead to a slower loading page while eating up precious storage space. It, therefore, becomes essential to resize and compress images before uploading them on the interface. Resizing means changing the dimensions or the image size in pixels while compression refers to reducing the total file size of the picture and the pixel dimensions may remain the same. Most operating systems have preloaded photo editing tools that can be used for resizing and the procedure can be conducted through the WordPress admin dashboard also. Similarly, compression can also be done by using tools or plugins but people must take care that they compress an image only once as doing it multiple times will deteriorate its quality.
2. Select The Most Appropriate Image Format
All popular file formats like JPEG, PNG, and GIF are compatible with most widely used browsers and WordPress also supports all of them but identifying the most appropriate formats according to the requirements is necessary because it will affect page loading speed. JPEG is perfect for photographs, screenshots and images with gradients as it removes detail and ensures superior compression ratio. PNG has the best quality but its file size can be large and therefore it must be used only for graphics which require in-depth detail and high resolution. The limited colour palette of GIFs makes them unsuitable for photographs and must be used for simple images such as line drawings, logos, and graphs. GIFs support animation and people can be tempted to use them in large numbers for increasing the visual appeal of the interface but they must be used sparingly as too much movement can distract visitors from the primary objective of the website.
People usually do not add alt tags while uploading an image but doing so can immensely help optimize images on WordPress websites. The Alt Text is the brief description displayed to visitors when the image cannot be loaded and it is also used by search engines to understand what the visual is all about and helps them to rank entries in image search results. Alt tags must be brief and concise but descriptive and users must seamlessly insert appropriate keywords in them for optimization. Another beneficial tactic can be assigning descriptive file names to all images as search engines are unable to read pixels in order to ascertain the image description and rely on the text accompanying it.
4. Take Help From CDNs
Content Delivery Networks (CDNs) reduce the time taken by a website to load by using a server near the visitor’s location to deliver the content faster. This is helpful in the speedy loading of images even if traffic to the interface is high. Most CDNs come with facilities for automatic image optimization which makes the process easier thus reducing the workload of the website owner. Another effective method is to choose dedicated CDNs for visual content as these services are made for automatically optimizing and delivering only images and other similar material using nearby servers.
5. Use Plugins For The Purpose
Plugins are among one of the most advantageous features of the open-source platform enabling people to extend the functionality of a WordPress interface easily without needing to input much code. WordPress developers keep creating plugins for almost every conceivable functionality and there are numerous image optimization plugins available. Users have to simply select the desired settings and the service will perform all necessary functions such as resizing without requiring the person to conduct the process manually each time an image is uploaded.
The process to optimize images on WordPress websites is extremely easy which does not require much technical proficiency and these above- mentioned tips will be helpful in carrying out the procedure in an even more effortless manner.