The future of the
computer industry is artificial intelligence, machine learning, deep learning
and a whole set of technologies that are non-existent today. In this article we
shall look into the benefits of Artificial Intelligence and its impact in Digital
marketing. But first let us also look at the other sectors, AI is associated
with. Then you can easily understand the concept of the article.
In the following
paragraphs, let us first look into the descriptions of Artificial Intelligence,
Deep Learning and Machine Learning.
Artificial Intelligence
Well, AI is a old
technology which deals with designing machines that can respond similar to
humans. In the 1980s, even the supercomputer may have to pass the Turing test.
Machine Learning
Machine learning or as
the title suggests is a sub branch of AI. This subject points to the designing
of machines where they can learn on their own. You do not have to add new
algorithms and updates to its database.
Deep Learning
Deep learning, or as the
name suggests, comprises of a machine which has many number of neural networks.
It also has a collection of algorithms that can work to surpass the human
brain.
Let us take the example
of Google. When you type a wrong spelling word in the search option, you get
many answers. The direct answer is machine learning. You also get other
response such as people also asked for. This is deep learning.
Benefits of AI in Daily
Life and Digital Marketing
The topic of Artificial
intelligence is all over the town. Yes, AI has been in use since the 1980s, but
in recent times it has gained immense popularity. The main reason, AI tools
have given accurate results in connection with many business sectors such as
manufacturing industries, automation and even health care. Why did AI become so
popular?
There are many benefits
of using AI. Some are given below -
Human have got the
natural tendency to do mistakes. But not AI. Once the systems are put in place,
there will be very few errors. The result product will get completed within the
scheduled time with precision.
AI is used even in daily
life. How else will you explain the GPS tracking, voice assistant SIRI? Do you
know about the ads in Facebook? The algorithms have opened a amazing world and
it has made human life easy.
History of Marketing
There was a time when
marketing was related only to field work and field experience. Then it switched
over to advertisements on billboards, radios and television. Came the internet,
and the ads on websites followed. But did you notice the pattern? The field
work executives had a clear idea of the buying patterns of the customer. When
advertisements gained momentum, so a new type of industry came, the
advertisement firms, copywriters and other jobs. Their main focus was to
attract the customer towards the product.
But came digital
marketing, and the executives had every knowledge of the buying pattern and
fashion trend of customers. Then they modified their advertising campaigns
accordingly. Their hard work bore good results.
Start-ups in e-Commerce
are the order of the day, in recent times. There are many start-ups which are
using AI for their marketing platforms and giving a run to the existing
businesses in terms of profits.
1.AI In Digital Marketing
AI was not given a red
carpet welcome by digital marketers before two years. It was met with disdain,
and very rarely it become a part of digital marketing campaigns. But two years,
down the line, with AI giving accurate results of customer buying patterns and
predictions, the change has come.
With AI becoming an
integral part of the digital marketing campaign, career holders have to keep
pace of the recent developments. Or else, their counterparts will march forward
and the non-updated professionals get left behind. In the following paragraphs,
we have given the changes brought about AI since its implementation in digital
marketing sector.
2. Digital Campaigns
With AI in marketing
strategy, a company can easily get to know the buyer behavior. It can then
invest in worthy campaigns.
When do you rate a
service or a website with nice marks? You have to like the experience. Correct?
Great content, top quality response to your questions are the ways to keep a
visitor eye-glued to your website. The site diagram should also be easy. So, in
the future, for a particular genre of websites, the designer will take into
account, the search cycles, visitor behavior and other aspects. And in customer
service, when you make use of chatbots, the issues and responses will get
permanent solutions and effective results.
3. Return on Investment
Ecommerce business are
worth billions of dollars. Even in normal banks, face recognition has become
the mainstay for security in ATMs. Just imagine the huge reduction of workload
in banks, if everyone switches to online payments in ecommerce websites. Machine
learning can give various images of an individual by its algorithms. When
he/she makes online payments, it can easily recognize the user and give the
permission for online transaction.
4. Search sessions
Imagine the time when
you searched for the meaning to a specific word. Sometimes, the google shows
results or the searches give a result far away from your needs. But with AI
coming the digital world and in ecommerce, it can predict the buyer’s behavior,
predict their buying patterns, decisions and many more.
You cannot do business
for charity. The profits can double if it meets the target audience. When you
infuse AI in digital marketing, you can reach the target audience in a easy
way. You can find people based on demographics, interests and the suitable time
to reach them. The leads can get converted to sales.
How good will it be for
the business owner (you), if someone can predict the profits of the future
month? Is it possible? It is, with the help of AI. With analytical data taken
from history records, the trends can be summarised and you can predict the
profits for the next month.
5. Email Marketing
When was the last time,
you received the application of a credit card from a private company? Today?
Then without giving a look, you have sent it to the dustbin.
Remember, you get as
spam several advertisements. Either you install a spam ware or delete the mails
without giving a look. But if the content is related to your hobbies, career,
you will definitely open the mail. An AI can make the business executive send
ads that are in correlation with your hobbies so that you get converted to a
prospective customer. So, advertisements and emails get sent to the perfect
audience.
6. Content Creation
Imagine having a content
writer who has to write articles every day. How good will it be, if a tool can
take words, understand the topic and then deliver content? Is a tool getting
designed for this type of job? Please note, that tools such as Quill and
Articoolo are already creating content for newspapers and dailies in US. Even
Washington Post and Forbes are making use of this new AI technology to generate
articles.
If you have bought a
product from a certain brand, your name gets entered in its customer base list.
You may be given a coupon to list personal information. The reason, you get,
you will receive notifications in times of discounts. Yet, you get alerts
regarding a new product of the same product more than the discounts. This is
how the brand makes you a loyalist and in the bargain gain more sales.
Do you have a business?
Then you have to trust the digital marketer in campaigns. He may lose money because
of his failure to understand the trends in the market. But AI tool has been
designed to give a perfect accuracy result. So every rupee gets spent on
genuine customer trends.
AI has definitely made a
splash in the digital marketing industry. Yes, it is still in the nascent
stages, but it has already proved its worth in accurate predictions. With
relation to creativity, AI has given good results in the content creation
platform. In the future, companies will have a AI tool that can generate content
by the dozen for banners, ads and content for their marketing campaigns.
Conclusion
In the article, we have
dealt with the benefits of AI and the changes brought about by this new
technology in the digital marketing industry. Let us imagine a situation. You
are a resident of Hyderabad and have many electronic appliances in your home.
In an unfortunate situation, the LED television has gone on repair, and it
needs a service. Now, instead of searching for referrals, you take the mobile
phone and give a command to search for the app of companies which provide home
services in Hyderabad. You get a entire host of companies that offer doorstep
repair services. You can download the app of the best company, install in your
mobile and book the expert of TV
repair service in Hyderabad. The concerned professional comes to
your home and fixes the appliance in short time. So, AI has stepped even into
the home improvement sector.
In the future, AI will
definitely become a part of daily life similar to mobiles. Let us hope for the
best.
