Creativity is nothing but a conversation and web design elements and
practices work as the main threads of that conversation. These are the elements
or practices that differentiate one website form another or else it would have
been a monotonous world without any variation or innovation. How and what you
choose to adopt or resist depends on the type of website you want to create and
your targeted audience. These tools make the website more engaging and
interesting for your visitors instigating them to stay longer and explore the
products and services you are offering.
Let us see a few of
the best web design elements and practices for a creative website:
Add
Substance by Image Captions
While there are many general practices that are adopted while
designing a website, image captions are often-overlooked. People usually don’t
apply it as a tool to add more style and substance to their websites, but they
can actually be utilized to provide some insights and visual interest. They
even have the potential to become the trademark of a particular website or
brand.
Make Use
of Breadcrumbs Navigation
The agency you hired for eCommerce website
development services needs to make the design that offers the best user experience and
includes all the elements that help in higher rankings in the SERPs.
Breadcrumbs help in both. It reduces the number of actions users need to get to
the higher-level page or to trace the path back thus improving their experience
on the website. It has numerous benefits when it comes to search engines too.
Layout
of the Landing Page Is Very Important
You know that an average visitor spends just 3 seconds on a page that
he or she decides whether to explore it further or abandon. Thus, your landing
page should be so gripping that the visitors feel engaged and motivated to
explore.
The landing page should have two parts: Above-The-Fold and
Below-The-Fold. It's Above-The-Fold that hits the screen right away and which
the visitor first sees. All primary content like the gripping headline,
important matter, primary call to action, an image or a video that illustrates
your message etc. should be placed in Above-The-Fold. This part should be so
strong and engaging that the visitors feel obliged to scroll down and come to
Below-The-Fold. You can place the secondary and additional information here.
This should contain all that educates and convinces the visitors why they
should buy your products and services. You should include trust indicators like
customer reviews and stuff.
Progress
Trackers
You hired a digital marketing
agency to
increase traffic to your large website and all their marketing strategies worked
brilliantly. The next step is to convert a big chunk of this traffic into
buyers. For it to happen, it is necessary that the entire process right from
finding stuff to making payments, which is a multi-step process, be designed in
such a manner that it is easy and seamless.
The moment a person feels frustrated during this process, he or she
won’t take a minute to abandon it midway. Progress trackers are implemented to
help the users during this entire process. Seeing these trackers, they know how
many more steps to go through before they are done. When used with a specific
goal in mind, these progress indicators or trackers help in increasing the
conversion rate by improving usability.
Make Use
of Interactive Maps
The data you present to your users should be interactive in nature to
gain their attention and involvement. The interactive maps are one of the best
web design elements and practices when they invite action from the user. The
user has the control to change visuals and try to see the relationship between
the data and the content published on the site. The two fundamental features of
the interactive map are panning and zooming. Using these, the users can focus
on the part of the information they are interested in.
Summary
The website designing world has huge possibilities and there are a large number of tools and techniques available to design the best website. There is no ‘one size fits all’ rule applicable in designing and you need to figure out what is best for your business.
The website designing world has huge possibilities and there are a large number of tools and techniques available to design the best website. There is no ‘one size fits all’ rule applicable in designing and you need to figure out what is best for your business.
Author
bio:
Micheal Anderson is an SEO expert with Techmagnate since last 5 years.
He worked on various services such as app store optimization, video SEO,
display advertising, email marketing, website customization etc.
