Break through the clutter! Be visible!
That’s what websites fight for today. You will go unnoticed if your website does not make it to the first page of the search engine results. The whole purpose of you creating the website will die if you fail to do so. What if you have introduced some optimum packages as a promotion or have come up with a new deal for your products? The customers will not be able to reap advantage from the deals because they will not be aware of your existence in the first place. While, there are many tips and tricks that can be used to up the ranking game, optimizing infographics remains a challenge.
However, the following guides can help you design your infographic accordingly:
Keyword is the Key
While an infographic won’t necessarily make use of a particular keyword(s), you can always insert them elsewhere. To begin with, you should know about the topic that your infographic revolves around (which, most certainly you do). Once you are clear about the topic, run a search on the apps regarding the keywords associated with that topic. Look for the relevant keywords that have a low competition and have a reasonable length. Avoid choosing short-tailed or too long-tailed keywords or phrases. After you have successfully selected a suitable keyword(s), find ways or places to incorporate it.
The keyword could be a part of your heading or could be smartly incorporated somewhere between the infographic. How you play around with the keyword(s) is upon your discretion.
However, it is recommended that you stick to one keyword or phrase.
Name Your File Right!
While it may sound odd, but the file name plays a vital role in deciding the ranking of your infographic. Google will analyze the content of your infographic based on your file name. Let’s say, the name is representing the content. Hence, it should indicate what the infographic is about. For example, an infographic about health having Beyoncé in the file name is not how you do it.
Avoid uploading a file/image with a generic name. A better way to go about it is to incorporate the keyword or the subject (what the infographic is about) in the file name. However, avoid over-stuffing the keyword and you are good to go!
Alt Text is Important
The main and the only purpose of an alt text is to describe the image to a viewer who is unable to see it. There can be various reasons for the person not being able to see the image including downloading issues. Whatever the reason might be, not been able to see a certain picture makes one curious. Therefore, an Alt text feeds the curiosity of the viewer.
Anyhow, Alt text can be used as a perfect opportunity for a web designer to convey to Google what the infographic is all about. So, choose the words very carefully when constructing a sentence or two as Alt text. Make it as informative but precise as possible.
Be Creative with the URL
You will have to put in a lot of thought when it comes to URL. While it may sound simple, it actually becomes hard to think of a URL that has the following:
• Short length (around 60 characters)
• Incorporates the keyword
Your URL should not have more than 4-5 words in it. Out of these, one should at least be your keyword. You see the importance of the keyword? Google will rank your infographic accordingly.
While it is not possible to incorporate H1 or H2 or H3 headings in your infographic, what are headings for? Be smart when deciding on the name of your infographic because that will be the heading for your article. And would want to add a keyword or two to your heading. Apart from that, it should also convey what the infographic that follows is about. You should be able to convey the idea that your infographic revolves around through the title. That will act as a benefit to both you and your readers.
An informative yet catchy heading always does the trick!
The GoodOl’ Friend that is Meta-Description
Even before a reader delves into your article, he/she comes across the meta-description. We have always been told that meta-descriptions should create a curiosity amongst the viewers yet be relevant. If the meta fails to grab the attention of the reader and talks about anything but the topic, you have failed. Trust me when I say that it won’t matter if your website has the most relevant or informative content if the meta tells otherwise. Include the keyword and be cautious about the length.
If you construct a meta keeping the above-mentioned points in mind, Google will reward you with a high ranking on its result page.
Be Wary About the Load Time
More load time translates into more bounce rate that further translates into less time spent on your website. Hence, be careful when deciding on the format of your infographic. In general, PNGs, TIFFs, BMPs, JPEGs, and GIFs load the fastest. Because you do not want to irritate your viewer, choose one format from amongst these. This will help ensure that the infographics on your page load faster and the bounce rate on your website remains low.
Happy viewers! Happy You!
In case, something goes wrong with your website, the customers should be able to contact you. Make sure your number is available somewhere on the website. More importantly, ensure that the caller gets an optimum customer support. I have come across rude and courteous customer service reps alike. And I know for sure that it took one bad experience for me to change my view of the company. Your reputation counts just as much as the tricks that you make use of to stay on the top.