Email marketing is one he leading means of brand promotion in
the digital world. Every email sent to a
potential or current customer contains advertisement, request business, or
solicit sales. Emails are meant to build loyalty, trust, brand awareness, thus
drive sales. Marketers in any sphere tend to automate all the processes; this
way drip emails come into action and bring the best results.
There is a number of automation tools, which help you send email campaigns. This is why
let’s have a look at Snov.io platform and Drip
Campaigns tool they offer. Briefly, it lets
you set up and send a series of emails based upon predetermined triggers and
schedules.
Why Snov.io?
Our
team has been using the platform for about half a year and we still haven’t
found anything better. So what makes Snov.io Drip Campaign best of the best for
us? Here are some reasons.
User-friendly drag-and-drop editor
With the help of the inbuilt visual editor, you can create
both simple and complex email campaigns with lots of triggers and delays.
Simply set the email drip campaign components (Email, Trigger, Delay, Goal;
Start is set by default), connect them, and click the Save and start button to launch the campaign.
Schedule every email
chain and the campaign will be sent at the right time automatically. You won’t
have to control anything manually. This feature is important when it comes to locations the
prospects live in.
Affordable platform
The price is quite
affordable as the
platform has different pricing plans and high quotas. Compared to other
platforms, Snov.io is just the thing for small companies and start-ups.
So, they have four pricing plans, from S (1,000 credits) to
XL size (50,000 credits) starting at $29. Sounds good, isn’t it? Even if you
need a larger volume of credits, you can contact the customer care team which
works 7 days a week.
For those who want to save money, Snov.io offers yearly plans
and you will get a 10% discount.
Your own Gmail or SMTP
Other
platforms usually offer to use their SMTP. However, using them is not that
safe. Who knows who used this SMTP before you? And this is where Snov.io
extends a helping hand. Take advantage of your own SMTP to be sure the
reputation is OK. Or you can just send emails via your own Gmail account.
Simple and safe as it is.
Overabound feature set
Send emails with attached files and links. The links are
trackable: you stay in the loop of who and when clicked the link.
Also, Snov.io has custom personalization fields. This
means you have the ability to personalize drip
emails not only with the recipient’s name but
also with the company name, position, the leads’ problems, etc.
If your work schedule is fully loaded and you have no time on
composing emails, use the opportunity of pre-written email and campaign templates: you will definitely find the one
fitting your needs. A great number of templates for every business-case in
life: product pitches and follow-ups to save any business situation are at your
disposal.
All-inclusive cold outreach automation platform
Using Snov.io Drip
Campaigns you also can take advantage of such tools as Email Finder and Email
Verifier to search for email addresses, check if they are valid, and get rid of
the invalid ones.
Usually, these tools are used separately. With Snov.io, there
is no need in signing up on different websites to perform all the operations.
Do it just in one click.
So, why it is the best?
By
means of email, you can create a more personalized and human-like approach
which always has a higher
open and click-through rate. As you can see, the Snov.io Drip Campaigns
tool is quite affordable, easy-to-use, safe, has a rich set of nice features
and tools. The creation of such a great piece of work has never been that easy
and serviceable.
